The time has come for Americans to honor their mothers. How can we avoid disappointing them (again)? Data from YouGov Surveys: Self-serve reveals what American moms want to do and receive as gifts on their special day.
Most moms want to spend Mother’s Day with their children (60%), with another 31% saying they’d like to spend time with their own mothers/family. The least popular options were spending the day with a romantic partner (10%) and with friends (10%). Twice as many moms (20%) would rather spend the day alone.
Going out to eat or drink was the most popular activity (42%), followed by staying home (32%) and going out for some other activity (20%). Going for a spa treatment would make 17% of American moms happy, as would simply doing nothing at all (17%).
The highest proportion of moms would be happy to be taken to dinner (36%), twice as many as those who are hoping for a spa experience (18%).
The most popular physical gifts among mothers are flowers, with a third (31%) of moms saying they’d like to receive them. This is followed by something handmade by the giver (29%), gift cards (28%) and greeting cards (24%).
The least popular options were a vacation (13%), beauty products (11%) and clothing (11%). Perhaps mothers do not completely trust their children’s taste.
YouGov polled 500 American mothers online on April 23, 2024. The survey was carried out through YouGov Surveys: Self-serve. Data is weighted by age, gender, race, political affiliation, education level and region. Learn more about YouGov Surveys: Self-serve.