Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Can an AI Chatbot be your therapist? A third of Americans are comfortable with the idea
Is there a market for second-hand gaming consoles? There is, but a small one
Nearly 30% of consumers in our multi-market poll would buy second-hand exercise equipment
Nearly 60% of global consumer open to buying used cars
Top eco-conscious habits around the globe in 2024
As Tesla sales slump, how has the company progressed since Elon Musk bought Twitter?
As Greggs opens its 2,500th shop, the bakery chain is on a roll
As Getir leaves the UK, can challengers crack the grocery delivery market?
As streamers unroll ad-supported tiers, what’s the max ad load viewers are prepared to put up with?
UK public wary of AI yet open to its potential in healthcare and manufacturing
US Biggest Brand Movers - May 2024
Consumer reviews or critic’s test - How are cell phone buyers weighing up their options?
Understanding travel in the era of AI
Ditching the new - nearly three in ten consumers open to buying preowned tech, cell phones
How often do Americans clean their appliances? The answer may surprise you
Who are high earning Americans and what do they think?
